In recent years church attendance has dropped from over a million members of the worshipping community in pre pandemic times to around 150,000 fewer in 2022. For the first time there are also more people reporting that they have no religious beliefs than those who do. Is there a crisis in church attendance? And if so, what can we do to remedy it?
One popular way to get people into church is to advertise. Not just by traditional methods in newspapers and online but through engaging with social media and organising events like exhibitions and concerts to get the wider community into church so it feels familiar and welcoming. Photos showing people looking happy and enjoying activities in church can foster a sense of community which will help people make the first move to attend a service. Fetes are often a popular event in most communities so opening the doors to local people to buy locally made goods and engage in fun activities will encourage those who would never normally venture through the doors to come in and have a look around. Just putting up weekly posts in community groups or on local Facebook groups about what is on that week can make it easier for people to pick a suitable service and time. Many more people than just regular churchgoers or Christians will also watch sermons and services put on social media. These became commonplace with the restrictions on in person services during Covid but had a knock in effect of reaching those who would not normally get to listen to them.
Church should be a welcoming space and having people greeting people as they walk in and also talking to new attendees after services, if they wish to do so, can make people more likely to return. The opportunity to have refreshments and socialise after services can make the environment less daunting and focuses on building relationships within the congregation. Open day events which invite people new to church to attend and learn about what happens in church, in a laidback social manner, can be much less daunting than walking in alone on a Sunday morning. Some churches offer mentors or befrienders for those who are new to church to accompany them if they want and explain what is going on.
Emphasising that all are welcome is also vitally important. Providing accessible services for any disabled individuals, either in church or online, for instance with subtitles, is paramount. Those who do not speak or read English well may need some extra considerations. Some members of the community may feel nervous about attending for fear of being judged and not accepted. Treating people fairly and not discriminating on the basis of their gender, age, sexual orientation and disability is paramount in attracting people in to church and not driving them away if they do take the plunge to attend.
Making spaces family friendly makes it easier for those caring for younger children to attend. Child friendly spaces with appropriate engaging toys in an age appropriate space or Sunday school for older children are common resources used. Breastfeeding should be welcomed and adequate facilities for baby changing are often needed by those looking after infants. People will be put off by the prospect of having to keep their young children entertained, fairly quiet and
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relatively still during a whole hour. As distracting as young children may be it is better that they are there distracting a little than being kept away.
If babies and young children are not welcomed with open arms then parents will also find it hard to attend. Focusing some activities on younger people will help to attract young people into church. Youth groups involving games and outside activities as well as Bible study will be more attractive to younger members of the church community.
Not everyone will want to or be able to attend the weekly services so offering other activities such as Bible study can allow people wanting to still engage to be able to. Offering informal opportunities to discuss religious topics can attract those who do not like the formal nature of services. Some may prefer smaller groups and quieter spaces or the chance to ask questions which cannot be answered in the usual services.
Collaborating with local businesses and community organisations can help increase awareness of the church. Partnering with them on local fundraising events and sharing resources will benefit everyone and open up the church and its work to many other people within the local community.
Recruiting guest speakers can attract new members too and engage existing members. Speakers can add another layer with fresh ideas, insights and perspectives. Topics which the congregation is interested in are important but bear in mind it will be good to attract new people too.
Always ask for feedback. If you want to improve you need to be able to hear, and act on, feedback both positive and negative. A suggestions box or feedback forms can create effective feedback systems. This should be emphasised to new attendees so you can see what you could be doing better to make people feel more welcomed. Some key questions would help focus their answers. Hopefully you will get positive feedback and realise you are helping to grow the church community.